Pharmaceutical Marketing Blog

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December 12, 2018

Making Data-Driven Optimizations for Pharma Marketing Campaigns

It’s essential to today’s pharma marketers that each new campaign is objectively more effective than its predecessors. But what makes a successful...

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October 11, 2018

How Useful is Your Data? The Importance of Granularity

Many companies have the practice of using marketing mix analysis. This approach seeks to understand the impact of various types of marketing activities...

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September 25, 2018

The Benefits of Using a Strategic Measurement Partner

One-size-fits-all marketing is a thing of the past. Pharmaceutical companies, even more than other business enterprises, must use strategic marketing...

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September 12, 2018

Aligning Your Measurement Plan to Brand Objectives

It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad campaign. In today’s marketing landscape, you must not...

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August 28, 2018

The Challenges and Benefits of Integrating Marketing Data

Marketing is most effective when you are able to measure and take specific steps to optimize your activity. This helps you get the most for your...

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May 1, 2018

The Evolving Role of Machine Learning in Measurement and Optimization

If you follow emerging technology, you’ve undoubtedly noticed the growing discussion about machine learning and artificial intelligence. Tech companies...

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April 23, 2018

[VIDEO]: Sandy Donaldson Testimonial

Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement Mojo's expertise and value as a strategic measurement...

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November 28, 2018

The benefits and limitations of Marketing Mix Models

During my recent discussions with Mojo clients, I’ve heard the words “Marketing Mix Models” pop up more often than they used to. These models are often...

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May 1, 2018

How a strategic measurement partner can enhance your targeting and segmentation

It’s time to remove “spray and pray” from your marketing vocabulary once and for all.

In a marketing landscape where personalization is king and data...

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May 1, 2018

How to measure and optimize your MCM campaign at any stage of data integration

By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to grapple with the influx of data, which is coming...

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May 2, 2018

The power of data visualization for pharma marketers

By now, you’ve heard the statistics: By 2020, our 4.4 zettabytes of data is expected to explode to 44 zettabytes, or 44 trillion gigabytes. We have...

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May 1, 2018

The 360 customer experience for pharma marketers

In strategy meetings across the country, pharma marketers are undeniably talking about the customer experience, as it relates to patients and HCPs....

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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