Pharmacautical Marketing Blog

Aligning Your Measurement Plan to Brand Objectives

It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad campaign. In today’s marketing landscape, you must not...

The Challenges and Benefits of Integrating Marketing Data

Marketing is most effective when you are able to measure and take specific steps to optimize your activity. This helps you get the most for your...

[VIDEO]: Sandy Donaldson Testimonial

Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement Mojo's expertise and value as a strategic measurement...

How a strategic measurement partner can enhance your targeting and segmentation

It’s time to remove “spray and pray” from your marketing vocabulary once and for all.

In a marketing landscape where personalization is king and data...

How to measure and optimize your MCM campaign at any stage of data integration

By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to grapple with the influx of data, which is coming...

The power of data visualization for pharma marketers

By now, you’ve heard the statistics: By 2020, our 4.4 zettabytes of data is expected to explode to 44 zettabytes, or 44 trillion gigabytes. We have...

The 360 customer experience for pharma marketers

In strategy meetings across the country, pharma marketers are undeniably talking about the customer experience, as it relates to patients and HCPs....

[VIDEO]: Mojo Metrics - Does Pharma Speaker Program ROI Vary by Region?

Does ROI for your speaker program vary by region? What should pharma marketers do when their match rate is low?

[VIDEO]: Which regions deliver the most ROI for your speaker program?

Which regions deliver the most ROI for your speaker program? What should a pharma do when its match rates are low? When our pharma clients came to...

4 key questions to ask when hiring a recommended marketing vendor

I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor who worked wonders for their brand. Perhaps the vendor...

[VIDEO]: How does MCM engagement impact ROI?

How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique engagers throughout a campaign, and if so, do those...

[VIDEO]: Mojo Metrics - Does multichannel promotion lift market share?

Does multichannel promotion lift market share? And is there a point of diminishing return with the number of emails in a campaign?

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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