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The Evolving Role of Machine Learning in Measurement and Optimization

If you follow emerging technology, you’ve undoubtedly noticed the growing discussion about machine learning and artificial intelligence. Tech companies...

The benefits and limitations of Marketing Mix Models

During my recent discussions with Mojo clients, I’ve heard the words “Marketing Mix Models” pop up more often than they used to. These models are often...

The biggest pharma marketing BI trends of 2017

It’s no surprise that big data, and business intelligence, are booming in the pharma industry. More data had been created in the past 2 years than in...

The science of test/control in marketing measurement

Marketing measurement means more than tracking opens, clicks and returned business reply cards. That information is great for measuring customer...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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