Pharmacautical Marketing Blog

Aligning Your Measurement Plan to Brand Objectives

It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad campaign. In today’s marketing landscape, you must not...

The Challenges and Benefits of Integrating Marketing Data

Marketing is most effective when you are able to measure and take specific steps to optimize your activity. This helps you get the most for your...

The Evolving Role of Machine Learning in Measurement and Optimization

If you follow emerging technology, you’ve undoubtedly noticed the growing discussion about machine learning and artificial intelligence. Tech companies...

[VIDEO]: Sandy Donaldson Testimonial

Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement Mojo's expertise and value as a strategic measurement...

The benefits and limitations of Marketing Mix Models

During my recent discussions with Mojo clients, I’ve heard the words “Marketing Mix Models” pop up more often than they used to. These models are often...

How a strategic measurement partner can enhance your targeting and segmentation

It’s time to remove “spray and pray” from your marketing vocabulary once and for all.

In a marketing landscape where personalization is king and data...

How to measure and optimize your MCM campaign at any stage of data integration

By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to grapple with the influx of data, which is coming...

The power of data visualization for pharma marketers

By now, you’ve heard the statistics: By 2020, our 4.4 zettabytes of data is expected to explode to 44 zettabytes, or 44 trillion gigabytes. We have...

The 360 customer experience for pharma marketers

In strategy meetings across the country, pharma marketers are undeniably talking about the customer experience, as it relates to patients and HCPs....

Why your email marketing should go beyond clicks and open rates

Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the discussion about email marketing ROI is dominated by...

The biggest pharma marketing BI trends of 2017

It’s no surprise that big data, and business intelligence, are booming in the pharma industry. More data had been created in the past 2 years than in...

[VIDEO]: Mojo Metrics - Does Pharma Speaker Program ROI Vary by Region?

Does ROI for your speaker program vary by region? What should pharma marketers do when their match rate is low?

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