Pharmaceutical Marketing Blog

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May 1, 2018

Why your email marketing should go beyond clicks and open rates

Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the discussion about email marketing ROI is dominated by...

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May 2, 2018

The biggest pharma marketing BI trends of 2017

It’s no surprise that big data, and business intelligence, are booming in the pharma industry. More data had been created in the past 2 years than in...

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April 22, 2018

[VIDEO]: Mojo Metrics - Does Pharma Speaker Program ROI Vary by Region?

Does ROI for your speaker program vary by region? What should pharma marketers do when their match rate is low?

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April 27, 2018

[VIDEO]: Which regions deliver the most ROI for your speaker program?

Which regions deliver the most ROI for your speaker program? What should a pharma do when its match rates are low? When our pharma clients came to...

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May 2, 2018

4 key questions to ask when hiring a recommended marketing vendor

I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor who worked wonders for their brand. Perhaps the vendor...

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April 22, 2018

[VIDEO]: How does MCM engagement impact ROI?

How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique engagers throughout a campaign, and if so, do those...

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April 22, 2018

[VIDEO]: Mojo Metrics - Does multichannel promotion lift market share?

Does multichannel promotion lift market share? And is there a point of diminishing return with the number of emails in a campaign?

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May 1, 2018

Is your star pharma salesperson really cut out for marketing management?

Each year, U.S. companies spend more than $14 billion on leadership development programs to help cultivate employees for bigger, and often different,...

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April 22, 2018

[VIDEO]: Which is more effective, branded or unbranded tactics?

To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will...

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May 1, 2018

Can “real time” marketing work in the pharma industry?

There’s no question that real time marketing is squarely on the radars of modern marketers. Who could forget the famous Oreo Super Bowl tweet, which...

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May 2, 2018

Consolidating marketing vendors for 2017? Read this first

Pharma marketing campaigns are using more channels than ever before—and that can quickly equate to more vendors than ever before. Soon, you’re devoting...

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May 10, 2018

Why customizing channel mix can boost pharma MCM campaign revenue

When you’re buying a pair of shoes for your friend, you wouldn’t assume they wear your same size, would you? You probably answered “no,” and that’s a...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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