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[VIDEO]: How does MCM engagement impact ROI?

How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique engagers throughout a campaign, and if so, do those...

[VIDEO]: Mojo Metrics - Does multichannel promotion lift market share?

Does multichannel promotion lift market share? And is there a point of diminishing return with the number of emails in a campaign?

Is your star pharma salesperson really cut out for marketing management?

Each year, U.S. companies spend more than $14 billion on leadership development programs to help cultivate employees for bigger, and often different,...

[VIDEO]: Which is more effective, branded or unbranded tactics?

To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will...

Can “real time” marketing work in the pharma industry?

There’s no question that real time marketing is squarely on the radars of modern marketers. Who could forget the famous Oreo Super Bowl tweet, which...

Consolidating marketing vendors for 2017? Read this first

Pharma marketing campaigns are using more channels than ever before—and that can quickly equate to more vendors than ever before. Soon, you’re devoting...

Why customizing channel mix can boost pharma MCM campaign revenue

When you’re buying a pair of shoes for your friend, you wouldn’t assume they wear your same size, would you? You probably answered “no,” and that’s a...

Does your pharma marketing campaign use the most effective channels?

After decades in pharma marketing and measurement, I’ve heard my fair share of conventional wisdoms, many of which directly impact marketing decisions....

The ROI value of 3 pharma marketing best practices

Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma marketer, these are what you should be doing if you...

Should my pharma brand focus on white space, air cover, or both?

In the world of pharma marketing, we’ve found that brands typically focus on white space and often overlook air cover. However, it’s crucial to...

Webinar Recap – Measurement Strategy for Pharma Marketers

This week, some of pharma marketing’s leading minds came together for an insight-packed discussion on the value of measurement strategy. If you weren’t...

[WEBINAR]: The Ultimate Marketing Measurement Payoff

When you consider your current campaign’s tactics, are you filled with more questions than certainties? Are you wondering if you’ve selected the ideal...

Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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