Clearing the confusion on pharma marketing vernacular

Throughout my decades of experience in pharma marketing, I’ve learned a thing or two about the industry’s vernacular: mainly, there’s significant...

[VIDEO]: Pharma marketing tips - The 4 keys to smarter measurement

Measurement Mojo CEO and pharma marketing veteran Andrea Westmeyer shares the four keys to smarter marketing measurement strategy.

[VIDEO]: Pharma marketing tips - White space vs. air cover

Measurement Mojo CEO and seasoned pharmaceutical marketer Andrea Westmeyer shares key insights on white space, air cover and the ROI associated with...

Measurement in brand planning - 3 quick tips

Marketers often think that measurement happens at the end of a campaign or promotional event. But in order to achieve maximum impact on campaign...

The science of test/control in marketing measurement

Marketing measurement means more than tracking opens, clicks and returned business reply cards. That information is great for measuring customer...

Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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