Pharmaceutical Marketing Blog

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May 1, 2018

Does your pharma marketing campaign use the most effective channels?

After decades in pharma marketing and measurement, I’ve heard my fair share of conventional wisdoms, many of which directly impact marketing decisions....

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May 1, 2018

The ROI value of 3 pharma marketing best practices

Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma marketer, these are what you should be doing if you...

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May 1, 2018

Should my pharma brand focus on white space, air cover, or both?

In the world of pharma marketing, we’ve found that brands typically focus on white space and often overlook air cover. However, it’s crucial to...

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May 1, 2018

Webinar Recap – Measurement Strategy for Pharma Marketers

This week, some of pharma marketing’s leading minds came together for an insight-packed discussion on the value of measurement strategy. If you weren’t...

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April 22, 2018

[WEBINAR]: The Ultimate Marketing Measurement Payoff

When you consider your current campaign’s tactics, are you filled with more questions than certainties? Are you wondering if you’ve selected the ideal...

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May 1, 2018

Clearing the confusion on pharma marketing vernacular

Throughout my decades of experience in pharma marketing, I’ve learned a thing or two about the industry’s vernacular: mainly, there’s significant...

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April 22, 2018

[VIDEO]: Pharma marketing tips - The 4 keys to smarter measurement

Measurement Mojo CEO and pharma marketing veteran Andrea Westmeyer shares the four keys to smarter marketing measurement strategy.

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April 22, 2018

[VIDEO]: Pharma marketing tips - White space vs. air cover

Measurement Mojo CEO and seasoned pharmaceutical marketer Andrea Westmeyer shares key insights on white space, air cover and the ROI associated with...

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May 1, 2018

Measurement in brand planning - 3 quick tips

Marketers often think that measurement happens at the end of a campaign or promotional event. But in order to achieve maximum impact on campaign...

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May 2, 2018

The science of test/control in marketing measurement

Marketing measurement means more than tracking opens, clicks and returned business reply cards. That information is great for measuring customer...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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