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Pharmaceutical Marketing Blog

April 5, 2019

Benefits and Limitations of Multitouch Attribution


Sophisticated multichannel marketing campaigns often comprise complex customer journeys—sometimes with dozens of different customer interactions...

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May 1, 2018

Measurement in brand planning - 3 quick tips

Marketers often think that measurement happens at the end of a campaign or promotional event. But in order to achieve maximum impact on campaign...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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