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Pharmaceutical Marketing Blog

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April 5, 2019

Benefits and Limitations of Multitouch Attribution

 

Sophisticated multichannel marketing campaigns often comprise complex customer journeys—sometimes with dozens of different customer interactions...

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August 28, 2018

The Challenges and Benefits of Integrating Marketing Data

Marketing is most effective when you are able to measure and take specific steps to optimize your activity. This helps you get the most for your...

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May 1, 2018

Why your email marketing should go beyond clicks and open rates

Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the discussion about email marketing ROI is dominated by...

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April 27, 2018

[VIDEO]: Which regions deliver the most ROI for your speaker program?

Which regions deliver the most ROI for your speaker program? What should a pharma do when its match rates are low? When our pharma clients came to...

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May 1, 2018

Is your star pharma salesperson really cut out for marketing management?

Each year, U.S. companies spend more than $14 billion on leadership development programs to help cultivate employees for bigger, and often different,...

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May 1, 2018

Does your pharma marketing campaign use the most effective channels?

After decades in pharma marketing and measurement, I’ve heard my fair share of conventional wisdoms, many of which directly impact marketing decisions....

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May 1, 2018

The ROI value of 3 pharma marketing best practices

Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma marketer, these are what you should be doing if you...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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