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Pharmaceutical Marketing Blog

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December 12, 2018

Making Data-Driven Optimizations for Pharma Marketing Campaigns

It’s essential to today’s pharma marketers that each new campaign is objectively more effective than its predecessors. But what makes a successful...

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September 12, 2018

Aligning Your Measurement Plan to Brand Objectives

It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad campaign. In today’s marketing landscape, you must not...

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April 22, 2018

[VIDEO]: Which is more effective, branded or unbranded tactics?

To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will...

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Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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