Blog

[VIDEO]: Sandy Donaldson Testimonial

Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement Mojo's expertise and value as a strategic measurement...

How a strategic measurement partner can enhance your targeting and segmentation

It’s time to remove “spray and pray” from your marketing vocabulary once and for all.

In a marketing landscape where personalization is king and data...

How to measure and optimize your MCM campaign at any stage of data integration

By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to grapple with the influx of data, which is coming...

The power of data visualization for pharma marketers

By now, you’ve heard the statistics: By 2020, our 4.4 zettabytes of data is expected to explode to 44 zettabytes, or 44 trillion gigabytes. We have...

The 360 customer experience for pharma marketers

In strategy meetings across the country, pharma marketers are undeniably talking about the customer experience, as it relates to patients and HCPs....

Why your email marketing should go beyond clicks and open rates

Few pharma marketers would deny that email is a key marketing tactic. However, far too often, the discussion about email marketing ROI is dominated by...

The biggest pharma marketing BI trends of 2017

It’s no surprise that big data, and business intelligence, are booming in the pharma industry. More data had been created in the past 2 years than in...

[VIDEO]: Which regions deliver the most ROI for your speaker program?

Which regions deliver the most ROI for your speaker program? What should a pharma do when its match rates are low? When our pharma clients came to...

4 key questions to ask when hiring a recommended marketing vendor

I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor who worked wonders for their brand. Perhaps the vendor...

[VIDEO]: How does MCM engagement impact ROI?

How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique engagers throughout a campaign, and if so, do those...

Is your star pharma salesperson really cut out for marketing management?

Each year, U.S. companies spend more than $14 billion on leadership development programs to help cultivate employees for bigger, and often different,...

[VIDEO]: Which is more effective, branded or unbranded tactics?

To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will...

1 2

Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

View Dashboards