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Pharmaceutical Marketing Blog

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January 15, 2019

The Most Pressing Measurement Challenges Facing Pharmaceutical Marketers

 

Companies in the modern pharmaceutical industry need data-informed marketing now more than ever to remain competitive. Targeted marketing efforts...

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October 11, 2018

How Useful is Your Data? The Importance of Granularity

Many companies have the practice of using marketing mix analysis. This approach seeks to understand the impact of various types of marketing activities...

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September 12, 2018

Aligning Your Measurement Plan to Brand Objectives

It’s not enough in the modern business world to have a website, HCP direct mail, and a basic ad campaign. In today’s marketing landscape, you must not...

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May 2, 2018

The biggest pharma marketing BI trends of 2017

It’s no surprise that big data, and business intelligence, are booming in the pharma industry. More data had been created in the past 2 years than in...

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April 22, 2018

[VIDEO]: How does MCM engagement impact ROI?

How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique engagers throughout a campaign, and if so, do those...

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May 2, 2018

Consolidating marketing vendors for 2017? Read this first

Pharma marketing campaigns are using more channels than ever before—and that can quickly equate to more vendors than ever before. Soon, you’re devoting...

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May 1, 2018

Should my pharma brand focus on white space, air cover, or both?

In the world of pharma marketing, we’ve found that brands typically focus on white space and often overlook air cover. However, it’s crucial to...

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May 1, 2018

Webinar Recap – Measurement Strategy for Pharma Marketers

This week, some of pharma marketing’s leading minds came together for an insight-packed discussion on the value of measurement strategy. If you weren’t...

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May 1, 2018

Clearing the confusion on pharma marketing vernacular

Throughout my decades of experience in pharma marketing, I’ve learned a thing or two about the industry’s vernacular: mainly, there’s significant...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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