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The benefits and limitations of Marketing Mix Models

During my recent discussions with Mojo clients, I’ve heard the words “Marketing Mix Models” pop up more often than they used to. These models are often...

How to measure and optimize your MCM campaign at any stage of data integration

By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to grapple with the influx of data, which is coming...

The 360 customer experience for pharma marketers

In strategy meetings across the country, pharma marketers are undeniably talking about the customer experience, as it relates to patients and HCPs....

4 key questions to ask when hiring a recommended marketing vendor

I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor who worked wonders for their brand. Perhaps the vendor...

[VIDEO]: Which is more effective, branded or unbranded tactics?

To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will...

Can “real time” marketing work in the pharma industry?

There’s no question that real time marketing is squarely on the radars of modern marketers. Who could forget the famous Oreo Super Bowl tweet, which...

The ROI value of 3 pharma marketing best practices

Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma marketer, these are what you should be doing if you...

[WEBINAR]: The Ultimate Marketing Measurement Payoff

When you consider your current campaign’s tactics, are you filled with more questions than certainties? Are you wondering if you’ve selected the ideal...

The science of test/control in marketing measurement

Marketing measurement means more than tracking opens, clicks and returned business reply cards. That information is great for measuring customer...

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