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Pharmaceutical Marketing Blog

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September 25, 2018

The Benefits of Using a Strategic Measurement Partner

One-size-fits-all marketing is a thing of the past. Pharmaceutical companies, even more than other business enterprises, must use strategic marketing...

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May 1, 2018

How a strategic measurement partner can enhance your targeting and segmentation

It’s time to remove “spray and pray” from your marketing vocabulary once and for all.

In a marketing landscape where personalization is king and data...

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May 1, 2018

How to measure and optimize your MCM campaign at any stage of data integration

By 2020, 22% of marketing budgets will be devoted to analytics. Yet organizations are struggling to grapple with the influx of data, which is coming...

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April 27, 2018

[VIDEO]: Which regions deliver the most ROI for your speaker program?

Which regions deliver the most ROI for your speaker program? What should a pharma do when its match rates are low? When our pharma clients came to...

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May 2, 2018

4 key questions to ask when hiring a recommended marketing vendor

I’m sure you’ve heard plenty of water cooler discussions in which a colleague mentions a vendor who worked wonders for their brand. Perhaps the vendor...

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May 1, 2018

Is your star pharma salesperson really cut out for marketing management?

Each year, U.S. companies spend more than $14 billion on leadership development programs to help cultivate employees for bigger, and often different,...

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April 22, 2018

[VIDEO]: Which is more effective, branded or unbranded tactics?

To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will...

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May 1, 2018

Can “real time” marketing work in the pharma industry?

There’s no question that real time marketing is squarely on the radars of modern marketers. Who could forget the famous Oreo Super Bowl tweet, which...

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May 2, 2018

Consolidating marketing vendors for 2017? Read this first

Pharma marketing campaigns are using more channels than ever before—and that can quickly equate to more vendors than ever before. Soon, you’re devoting...

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May 1, 2018

Does your pharma marketing campaign use the most effective channels?

After decades in pharma marketing and measurement, I’ve heard my fair share of conventional wisdoms, many of which directly impact marketing decisions....

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May 1, 2018

The ROI value of 3 pharma marketing best practices

Non-open resends. Patient names in subject lines and on mailers. Sample offers. As a savvy pharma marketer, these are what you should be doing if you...

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May 1, 2018

Should my pharma brand focus on white space, air cover, or both?

In the world of pharma marketing, we’ve found that brands typically focus on white space and often overlook air cover. However, it’s crucial to...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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