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Pharmaceutical Marketing Blog

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April 22, 2018

[WEBINAR]: The Ultimate Marketing Measurement Payoff

When you consider your current campaign’s tactics, are you filled with more questions than certainties? Are you wondering if you’ve selected the ideal...

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April 22, 2018

[VIDEO]: Pharma marketing tips - The 4 keys to smarter measurement

Measurement Mojo CEO and pharma marketing veteran Andrea Westmeyer shares the four keys to smarter marketing measurement strategy.

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April 22, 2018

[VIDEO]: Pharma marketing tips - White space vs. air cover

Measurement Mojo CEO and seasoned pharmaceutical marketer Andrea Westmeyer shares key insights on white space, air cover and the ROI associated with...

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May 1, 2018

Measurement in brand planning - 3 quick tips

Marketers often think that measurement happens at the end of a campaign or promotional event. But in order to achieve maximum impact on campaign...

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Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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