Pharmacautical Marketing Blog

[VIDEO]: Sandy Donaldson Testimonial

Sandy Donaldson, Head of Global Omnichannel Operations at UCB Pharma, discusses Measurement Mojo's expertise and value as a strategic measurement...

[VIDEO]: Mojo Metrics - Does Pharma Speaker Program ROI Vary by Region?

Does ROI for your speaker program vary by region? What should pharma marketers do when their match rate is low?

[VIDEO]: Which regions deliver the most ROI for your speaker program?

Which regions deliver the most ROI for your speaker program? What should a pharma do when its match rates are low? When our pharma clients came to...

[VIDEO]: How does MCM engagement impact ROI?

How does the MCM engagement of a brand-user or non-user impact ROI? Does MCM generate unique engagers throughout a campaign, and if so, do those...

[VIDEO]: Mojo Metrics - Does multichannel promotion lift market share?

Does multichannel promotion lift market share? And is there a point of diminishing return with the number of emails in a campaign?

[VIDEO]: Which is more effective, branded or unbranded tactics?

To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will...

[VIDEO]: Pharma marketing tips - The 4 keys to smarter measurement

Measurement Mojo CEO and pharma marketing veteran Andrea Westmeyer shares the four keys to smarter marketing measurement strategy.

[VIDEO]: Pharma marketing tips - White space vs. air cover

Measurement Mojo CEO and seasoned pharmaceutical marketer Andrea Westmeyer shares key insights on white space, air cover and the ROI associated with...


Do Your Dashboards Deliver?

Not all dashboards are created equal. Discover the mojo in rigorous MCM measurements and performance-boosting insights.

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