To brand or not to brand? This is an important question for multiple brand franchises, which want to know whether an unbranded franchise message will resonate as compared with a single brand message. When one pharma company decided to send out an unbranded email campaign, Mojo conducted analytics to determine whether it was more or less effective than the client’s branded emails.
At Measurement Mojo, we integrate marketing analytics with business insights to generate predictable marketing strategies that boost engagement and ROI—recommendations we like to call Mojo Metrics. Watch the Mojo Metrics video above to discover how we helped one savvy pharma brand answer the age-old question of whether to use branded or unbranded tactics.