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Pharmaceutical Marketing Blog

[VIDEO]: Mojo Metrics - Does multichannel promotion lift market share?

Does multichannel promotion lift market share? And is there a point of diminishing return with the number of emails in a campaign?

Seasoned pharma marketer and analytics expert Andrea Westmeyer (CEO of Measurement Mojo) answers these two common pharma marketing questions, using in-depth analytics compiled for one of Mojo's pharma brand clients.

Measurement Mojo is an independent accountability firm that delivers in-depth marketing analytics, optimization and insights for savvy pharma brands. Visit www.measurementmojo.com for more pharma marketing insights.

Andrea Westmeyer

About Andrea Westmeyer

Andrea is Measurement Mojo’s founder and CEO. She is a tireless, results-obsessed business strategist with a track record of delivering cutting-edge marketing insights. Under Andrea’s hands-on leadership, Measurement Mojo has seen consistent growth while nearly quadrupling its revenue since its inception in October 2012.

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