Does ROI for your speaker program vary by region? What should pharma marketers do when their match rate is low?
Seasoned pharma marketer and analytics expert Andrea Westmeyer (CEO of Measurement Mojo) answers these two common pharma marketing questions, using in-depth analytics compiled for one of Mojo's pharma brand clients.
Measurement Mojo is an independent accountability firm that delivers in-depth marketing analytics, optimization and insights for savvy pharma brands. Visit www.measurementmojo.com for more pharma marketing insights.