Pharmacautical Marketing Blog

[VIDEO]: Pharma marketing tips - The 4 keys to smarter measurement


Measurement Mojo CEO and pharma marketing veteran Andrea Westmeyer shares the four keys to smarter marketing measurement strategy.

Measurement Mojo is an independent intelligence firm for ultra-savvy marketers who thrive on accountability and results. We integrate meaningful marketing analytics with business insights to generate predictable marketing strategies and KPIs for measuring tactic and vendor performance – all with a goal of maximizing your marketing return.

For more marketing best practices, pharma measurement insight and ROI-boosting insights, please visit measurementmojo.com

Andrea Westmeyer

About Andrea Westmeyer

Andrea is Measurement Mojo’s founder and CEO. She is a tireless, results-obsessed business strategist with a track record of delivering cutting-edge marketing insights. Under Andrea’s hands-on leadership, Measurement Mojo has seen consistent growth while nearly quadrupling its revenue since its inception in October 2012.

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