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Pharmaceutical Marketing Blog

[WEBINAR]: The Ultimate Marketing Measurement Payoff

When you consider your current campaign’s tactics, are you filled with more questions than certainties? Are you wondering if you’ve selected the ideal tactics and aligned the budget correctly? If so, you’re not alone. Through Measurement Mojo’s work with some of pharma’s leading brands, we’ve discovered the secret weapon that separates the trailblazers from the marketing mediocrity: the ability to leverage data insights to optimize targeting, select ideal tactics, inform ROI forecasting and, most importantly, drive measurable revenue.

Is your brand using marketing measurement strategy to its full potential?

In this exclusive webinar, we show you how to leverage MCM measurement for smarter planning and campaign performance—through the lens of a leading pharma brand that has achieved major measurement-driven results. Here’s what you need to know:

How one brand used data-driven insights to boost vendor performance, drive sales lift and get targeting right 

Time and Date: 12 p.m. EST on April 19
Host: Andrea Westmeyer, CEO, Measurement Mojo
Register Now

Sign-up for this exclusive webinar now to discover:

  • How one pharma brand leveraged data-driven insights to engage in smarter targeting and proportionate spend—and how your brand can do the same
  • How to use targeting best practices to optimize your current campaign’s spending and forecast future ROI
  • Common misconceptions about targeting and MCM, and how measurement strategy can help you uncover hidden potential in your current campaign

Register today to save your spot for this free pharma marketing webinar.

Andrea Westmeyer

About Andrea Westmeyer

Andrea is Measurement Mojo’s founder and CEO. She is a tireless, results-obsessed business strategist with a track record of delivering cutting-edge marketing insights. Under Andrea’s hands-on leadership, Measurement Mojo has seen consistent growth while nearly quadrupling its revenue since its inception in October 2012.

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